How to Write a Quality Job Description to Attract the Right Candidates

Build it, and they will come. That’s not necessarily true when it comes to hiring. Even if you know you need to fill a role, your ideal candidates won’t simply appear out of thin air.

A well-crafted job description is needed, but you also have to promote it effectively on the right channels to reach the right people. So how do you take a great job description and turn it into a quality job posting that truly attracts the right candidates?

We break down the process of writing, promoting, and posting your way to the right hire in our brand-new, FREE workbook—the second in our series of hiring guides.

Our first workbook - “How Do You Know When You Need to Hire?” - was downloaded by hundreds of people looking to time their hiring decisions just right. Now, we’re building on that foundation by diving deeper into one of the most critical pieces of the hiring puzzle: the job description AND the job posting.

What This Workbook Covers

Use this downloadable workbook to guide you through:

• How to Write a Job Description: Learn the do’s and don’ts of crafting clear, compelling postings that make the role stand out.
• How to Promote It Effectively: Explore the best ways to spread the word about your open position and attract top talent.
• Where to Post for Maximum Reach: Zero in on the channels most likely to draw the right candidates—and avoid wasting time on the wrong ones.
• Worksheets to Practice Developing Job Descriptions and Promoting Openings: Put what you learn into action immediately with hands-on exercises.

Why a Quality Job Description Matters

When you clearly define responsibilities, must-have qualifications, and nice-to-have skills, unqualified candidates are less likely to apply—saving you time and energy.

A well-crafted description, promoted on the right platforms, ensures people who see your posting are aligned with your needs. You increase your chances of hearing from serious candidates who are a strong fit.

Job descriptions that highlight culture, mission, and growth opportunities help candidates imagine themselves thriving at your company, boosting both the quantity and quality of applicants.

Ready to Write (and Post) Your Way to the Right Hire?

Download our new workbook and start creating a more targeted, effective job description today. By following the actionable steps and worksheets inside, you’ll be well on your way to attracting strong candidates who are ready to work for you.

If you’re still unsure whether the time is right to bring on new team members, be sure to check out our first workbook, “How Do You Know When You Need to Hire?”

It covers the decision-making phase in detail so you can feel confident moving forward.

Need more guidance? Reach out to us at The Lee Group. We’re here to help you build a strong team, from the very first job description to the final hire.